How To Use MVP To Launch Your Gojek Clone App

In Southeast Asia, the popularity of Gojek has led to many Gojek Clones worldwide. As Gojek’s success inspires many technology entrepreneurs, a common question arises: what is the best way to test and refine a Gojek clone app? This is where the Minimum Viable Product (MVP) comes in.


An app-based, on-demand business operates around the vision that its service will solve the problems of customers in their market. However, this vision includes two important assumptions: providing value and growth.

For a startup, it is essential to validate these assumptions as soon as possible. Hence, the MVP falls out for testing the same and further helps the business shape its vision in tune with the nature of its customers. With just the “bare bones” set of features, the MVP is complete enough to demonstrate the value it brings to the users.

What is an MVP?

A minimum viable product is a version of a product that validates the idea early in the development cycle. Instead of building a full-fledged app, entrepreneurs build an MVP to get feedback about the app’s functionality. Consider it a stepping stone towards the refinement of the idea that initially sparked the development cycle. Most businesses today work in the same way, especially when it comes to delivery apps such as Gojek.

Benefits of an MVP for a Gojek Clone App

Like Gojek, its cloned app offers similar services and features that must be tested in front of new regional users. However, launching an MVP first might be a risky thing to do, considering your customers might want to access advanced features first. Whatever the case may be, here are some benefits a business has after launching an MVP app first.

Validating the Market

Having an MVP allows you to validate if your Gojek clone app fulfills a strong market demand. By releasing a minimum viable app with essential features, you can test if users are interested in adopting such an app. This helps ensure you build what users want instead of wasting effort building features they will not use.

Early User Feedback

As opposed to waiting until after full release, an MVP enables feedback to be driven early. If you want the UI and UX of your Gojek Clone to be highly advanced and intuitive, you must obtain feedback from early adopters. Use their feedback in product design iterations to refine the app before launch.

Lower Development Costs

Developing an entire Gojek clone app requires significant development effort, which translates into higher costs. If you are familiar with the original Gojek app, you’ll find that it is practically a ‘super app’ providing every kind of on-demand service today. Therefore, adding such a massive number of features, coupled with the countless number of tests, extends the delivery of the final app. To lower the costs and time involved, business owners use MVP to check whether all these feature integrations are necessary or not. Although having a feature-loaded app sets your business apart from your competition, having feedback at an early phase of your project can prove to be beneficial in the long term.

Quicker Time to Market

For startups trying to build a super app, releasing an MVP can help accelerate time-to-market. Since the MVP cycle focuses on fast iterations, startups can launch much faster, depending on how users respond. Being quick to market gives valuable learning and a competitive edge.

How Do You Implement Feedback in Your Gojek Clone?

The whole point of making an MVP is to get reactions, whether good or bad. However, implementing them requires smart decision-making and a good sense of the current market standards.

With feedback from multiple users, you’re bound to get a long list of feature requests and improvement areas. Please do not make the mistake of trying to work on all of them at once. Also, focus on quick wins that are easier to build before extensive feature requests.

The purpose behind this is to keep the retention rate of the business high when the app is launched among the public. Moreover, a high ROI app represents the business as a liable contender for further investment rounds. While steady growth is encouraging, the Gojek Clone business won’t make any real progress if customers leave after registration.

Making Changes

Once you know the top 2-3 features users want added or issues causing the most problems, start building solutions for those. Leverage the principles of design thinking and experimentation to come up with potential solutions. You can also develop minimum viable versions of features or solutions to the issues and put those in front of the users to gather feedback. This will validate if your understanding of user needs is correct.

Monitoring Impact

Finally, as you start releasing tweaked versions of your soon-to-be Gojek Clone, keep monitoring user feedback channels. Check if previous complaints about the issues you addressed have decreased in quantity or disappeared altogether. Monitor user reviews or survey responses to see if more users express satisfaction or report adding suggested missing capabilities. This will tell you if your attempts to address feedback are working or not.

Should You Make an MVP or Buy a Gojek Clone?

Whether it is better to build your own MVP or buy a ready-made Gojek clone script to launch your multi-service super app is a difficult question to answer. While both approaches have merits, purchasing a clone script offers some significant advantages, especially for non-technical founders. Here is a more detailed explanation:

Saves Significant Time and Effort

Building an MVP, even with basic functionality, takes months of design, development, and testing efforts. Assembling a skilled technical team and iterating an MVP can be quite time-intensive. On the other hand, a clone script is ready to launch immediately. It is developed by a professional white-label firm. Buying a script saves precious time and effort that can instead go into marketing and promotions.

Built-In Domain Expertise

With years of experience from scratch, a Gojek Clone has been a turning point in the on-demand sphere. Having an MVP here involves a significant amount of time to create some initial features and check them for feedback. This difference in time affects the overall app development process and costs as well. Having a Gojek Clone Script ensures you get the best app you need without spending an exorbitant amount of money.

Faster Time-to-Market

Getting to market quickly is essential, especially if you are trying to gain a first-mover advantage in your region. A pre-built Gojek clone script with advanced features helps you launch the app in 1-2 weeks rather than months. This faster time-to-market can help capture more early adopters.

Advanced Features Included

Reputable clone scripts would have various advanced capabilities—admin dashboards, powerful analytics, predictive analysis, etc.—already baked in. Getting these developed separately requires extra investment. A clone script offers you launch-ready advanced features right from day one, within the same budget.

MVP or Gojek Clone? The Answer Lies Within

To break new ground, businesses often do various kinds of surveys and focus groups to get some sort of validation before moving forward. Gojek did the same thing by putting out a ride-hailing service, which was later expanded because of high customer demand. However, some cases are unique, as most businesses often follow similar ideas but in a new region. For them, part of getting the validation has already been done, and they simply need to launch the business as soon as possible. If the app performs, then people will follow, and if not, then slowly, another will take its place. The consumer will always be there and will go to the platform that speaks their language well and is able to create a reliable bond over time.


Buying a Gojek clone script reduces time-to-market while also providing robust productized functionality that is hard to recreate from scratch. The ability to customize on top of a sound foundation offers the best outcome. So, while the MVP approach is great for simpler apps, buying a clone makes more strategic sense for sophisticated super apps like Gojek.